This generation is incredibly dynamic, bringing much more to the table than employees; they’re tech-savvy trailblazers, quick to adapt, and brimming with authentic energy. Integrating them into your team isn’t just a forward-thinking move for boosting innovation; it’s like a breath of fresh, trend-setting air.

With their innate understanding of technology and a passion for meaningful experiences, Gen Z has the potential to reshape guest interactions and service delivery.

Interested in finding out how? Keep reading.

Emphasise Purpose & Impact: 

Gen Z is known for their social consciousness and desire to make a positive impact on the world. 

When recruiting them, highlight how working in the hospitality industry can contribute to enhancing guests’ experiences, benefiting local communities, and promoting environmental sustainability. Showcase how their role plays a pivotal part in creating memorable and meaningful moments for people.

They’re “hospitalitarian” by nature..

Flexible Work Arrangements: 

Work-life balance holds great importance for Gen Z. Offer flexible rota options and remote work opportunities where you can.

Make sure to transparently communicate your flexible work policies when advertising job roles. 

This will attract younger workers seeking a better balance between their personal and professional lives.

Embrace Technology: 

Gen Z is the first generation to grow up entirely in the digital era. Highlight the technology in your hospitality business, whether that’s online booking systems, mobile check-ins or gamification for guests. This aligns with their comfort and familiarity with digital tools. Promoting your digital solutions will provide a competitive edge, as those aged 18-26 are more likely to opt for a tech-savvy company.

However, it’s crucial not to assume that their love for technology overshadows their search for creativity and a chance to infuse their unique style into a role. Ensure you also highlight creative opportunities. Many Gen Z individuals are creative souls and actively seek chances for self-expression. 

Showcase the artistic and imaginative aspects of your hospitality positions, such as can they be included in designing unique guest experiences? or crafting visually stunning food presentations? New cocktail menu, maybe? 

Encourage Skill Development: 

Continual learning and personal growth are highly valued by Gen Z. Provide training programs and paths for career advancement. Demonstrate a clear trajectory for growth within your organisation and how their distinct skills can be honed and effectively utilised.

Sustaining Gen Z’s engagement can lead to enhanced employee retention, improved guest experiences (given their love for creating lasting impressions), and ultimately, a healthier EBITDA. 

The cost per employee for retention remains significantly lower than the average hiring cost. Don’t forget the time required to onboard new employees… the potential dip in productivity while they settle in, and the likelihood of service errors and subpar guest experiences…

 

Showcase Diversity and Inclusion: 

Gen Z values diversity and inclusivity. Ensure your workplace culture is diverse and inclusive, welcoming individuals from all backgrounds, beliefs, and identities. This isn’t just a strategy to attract Gen Z; it’s also an ethical stance and a smart business move that can enhance customer experiences, elevate employee satisfaction, and grant you a competitive edge.

A diverse workforce brings together varying perspectives, experiences, and skills, fostering a culture of innovation and creativity. Collaboration among employees with diverse backgrounds leads to fresh ideas and novel solutions.

Employee Satisfaction and Retention:

 Inclusive workplaces that prioritise diversity tend to draw and keep talented individuals. When employees feel valued and accepted for who they are, they’re more engaged, motivated, and committed to their roles. This translates to increased productivity and reduced turnover.

Remember, Gen Z is diverse, and individual preferences may vary. Tailor your recruitment & retention strategies to resonate with your target audience while maintaining authenticity in attracting talent within the hospitality industry.

By tapping into their unique talents and viewpoints, the hospitality sector can create a vibrant, inclusive work environment that resonates with both employees and guests. So, what’s holding you back? It’s time to seize this opportunity.